In the world of business development and branding, going digital is all the buzz. So just what is digital marketing that you just can we apply it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media for instance billboards and transit indications of. Essentially any marketing media the actual delivered electronically is considered digital marketing promotions.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing near the internet marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to attach to their digital furnishings. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising generally has more recent digital type marketing interaction.
Why the focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital an aspiration for digital marketing chest of drawers. Most digital media, including websites, social media and mobile advertising significantly easier to monitor than traditional marketing media such as print marketing or advertising.
For business owners, great shape of digital advertising can be very low money. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are open to businesses just about any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new opportunity.
For consumers, the fast pace of life makes digital advertising a necessity. When consumers are in need of goods and services, gone become the days of thumbing through a phonebook discover them. Now, we whip out our cellular devices or stop by our computers for answers – we all find them fast.
Digital Marketing 2020
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